Fashion in India has changed a lot over the years. Earlier, people mostly wore traditional clothes, but now fashion in India is a mix of old styles and modern trends. From casual streetwear to fancy designer outfits, there’s something for everyone. Both Indian and international clothing brands are popular, and people have many options to choose from. In this article, we will talk about some of the top clothing brands in India, where they come from, what their style is like, and why people love them so much.
The Rise of the Indian Fashion Industry
India’s textile and apparel industry is one of the oldest and most robust in the world, contributing significantly to the country’s economy. With increasing urbanization, rising disposable income, and a growing awareness of fashion, Indian consumers have become more brand-conscious. This has propelled several clothing labels into national stardom, while also opening doors for international giants to enter the Indian market.
1. Fabindia – Traditional Craft Meets Modern Design
No list of top clothing brands in India is complete without Fabindia. Founded in 1960, Fabindia pioneered the concept of retailing handmade and handloom garments. Known for promoting Indian artisans and weavers, the brand bridges rural craftsmanship with urban fashion needs.
Signature Style- Ethnic wear like kurtas, tunics, sarees, and stoles
Target Audience- Men and women seeking eco-friendly, artisanal fashion
USP- Sustainability and preservation of Indian heritage crafts
Fabindia continues to dominate the ethnic wear segment, making it a staple for festive seasons and daily traditional wear alike.
2. Biba – The Face of Indian Women’s Ethnic Wear
Founded in 1988 by Meena Bindra, Biba has become synonymous with vibrant, contemporary ethnic wear for women. It revolutionized how Indian women dressed for everyday and festive occasions.
Signature Style- Salwar suits, anarkalis, lehengas, and mix-and-match pieces
Target Audience- Fashion-forward women of all ages
USP- Affordable pricing and ready-to-wear festive styles
Biba’s wide presence across malls and online platforms makes it a go-to choice for Indian women who want tradition with a modern twist.
3. Raymond – The Complete Man’s Wardrobe
One of the oldest and most respected brands in India, Raymond has been dressing Indian men since 1925. Known primarily for its suiting fabrics, the brand has evolved into a complete menswear label over the years.
Signature Style- Suits, formal shirts, trousers, and woolen fabrics
Target Audience- Working professionals and the business class
USP- Unmatched quality and tailored elegance
Raymond’s long-standing legacy and consistent innovation secure its place among the top clothing brands in India, catering to men.
Also read: Myntra’s History: A Journey from Startup to Fashion Giant
4. Allen Solly – Casual Elegance Redefined
A part of the Aditya Birla Group’s fashion division, Allen Solly is known for its smart casuals and business casuals that appeal to young professionals.
Signature Style- Casual blazers, polo tees, chinos, and workwear
Target Audience- Urban millennials and Gen Z professionals
USP- Youthful fashion for the modern workplace
Allen Solly disrupted traditional corporate dressing with its colorful and semi-formal range, giving India a taste of Western work culture with an Indian sensibility.
5. H&M India – Fast Fashion for the Masses
Though not Indian by origin, H&M has rapidly become one of the top clothing brands in India thanks to its affordability, trendiness, and accessibility. Since its entry in 2015, the Swedish brand has won over young Indian shoppers. Read H&M history
Signature Style- Trend-based western wear for all age groups
Target Audience-Teens to young adults
USP- Quick turnaround on global fashion trends
With both online and offline retail dominance, H&M continues to expand aggressively across metro cities and beyond.
6. Levi’s – Timeless Denim for All
When it comes to denim, Levi’s stands tall. Entering the Indian market in the late ’90s, Levi’s quickly carved a niche among urban Indians looking for durable and stylish jeans.
Signature Style- Jeans, jackets, and casual western wear
Target Audience- Young adults and adults seeking high-quality denim
USP- Superior fit and lasting appeal.
Despite fierce competition in the denim segment, Levi’s remains a leader thanks to its legacy and brand trust.
7. Manyavar – Celebration Wear for Men
Manyavar is the undisputed king of ethnic menswear in India. Whether it’s a wedding, festival, or traditional event, Manyavar outfits are almost everywhere.
Signature Style- Sherwanis, kurtas, Indo-western sets, and accessories
Target Audience- Grooms and men dressing for special occasions
USP- Regal, ready-to-wear ethnic ensembles
Its campaign “Diwali toh Manyavar mein hi banti hai” helped cement its place in the hearts of Indian families, making it one of the top clothing brands in India for men’s festive wear.
8. Zara – Luxury Fast Fashion
Another international brand that has taken urban India by storm is Zara. Known for its sleek European styles, Zara has become a favorite of fashion-conscious Indians.
Signature Style- Chic western wear with a minimalistic edge
Target Audience- Fashion-savvy young adults and professionals
USP- Global runway styles available instantly
Although slightly higher priced than its competitors, Zara has captured the aspirational segment of the Indian fashion market.
9. Pantaloons – The Family Fashion Destination
Owned by the Aditya Birla Fashion and Retail Ltd., Pantaloons offers clothing for every age and occasion, making it a household name across the country.
Signature Style- Everyday essentials, ethnic wear, kids’ fashion
Target Audience- Families and budget-conscious buyers
USP- Wide variety and affordability under one roof
Pantaloons houses multiple in-house and external brands, making it one of the most accessible and reliable choices for mass-market retail fashion.
10. W for Woman – Modern Ethnic Fusion
Launched by TCNS Clothing Company, W for Woman caters to urban women who love Indian silhouettes with contemporary cuts and designs.
Signature Style- Fusion kurtas, palazzos, workwear
Target Audience- Working women and young professionals
USP- Stylish ethnic wear tailored for everyday comfort
The brand has made a name for itself with its unique blend of tradition and trend, securing a strong place in the list of top clothing brands in India.
Emerging Trends in Indian Fashion
The future of fashion in India is all about personalization, sustainability, and fusion. More consumers are now inclined toward slow fashion and supporting homegrown labels. Additionally, the rapid adoption of e-commerce platforms has made fashion more inclusive, reaching Tier 2 and Tier 3 cities at lightning speed.
Homegrown D2C (direct-to-consumer) labels such as Bewakoof, The Souled Store, and Suta are gaining popularity by offering quirky, comfortable, and ethical fashion. Influencer-driven trends, social commerce, and brand collaborations are also reshaping how fashion is consumed in India.
Conclusion
India’s top clothing brands are not just for filling closets; actually, they define style. From the charm of Raymond to the global edge of Zara, they create fashion. They don’t just sell outfits, but they shape how we dress, how we feel, and how we express ourselves. These brands are storytellers, trendsetters, and style guides all rolled into one.
As fashion in India continues to grow and shift, these labels will keep leading the way they bringing bold ideas, fresh designs, and new energy to our wardrobes. For a fashion freak and smart shopper, the future is not just stylish, but it’s full of personality and promise.
