Jio Enters Digital Lending with LAS Facility
In a major step towards expanding its financial services portfolio, Mukesh Ambani-led Jio Financial Services has announced the launch of a fully digital Loan Against Securities (LAS) facility. The company, which operates as the non-banking financial company (NBFC) arm of Reliance Industries, revealed that customers can now avail loans of up to ₹1 crore in just 10 minutes through the JioFinance App. This strategic move marks Jio’s official entry into the LAS segment, offering secured loans against investments such as shares and mutual funds.
Jio Financial Services first unveiled the beta version of the JioFinance App in May last year, positioning it as a comprehensive digital finance solution. The app currently offers a variety of features including UPI payments, digital banking, insurance advisory, bill payments, and a unified dashboard to monitor financial accounts and savings. With the introduction of the LAS feature, Jio aims to further strengthen its presence in India’s growing digital lending space.
Instant Loans Backed by Shares and Mutual Funds
The newly launched LAS facility allows users to leverage their existing investments—without the need to liquidate them—to access immediate liquidity. Customers can obtain loans secured against shares or mutual fund units directly via the app. The entire process, from application to disbursal, is fully digital and designed to be completed in under 10 minutes, removing the traditional barriers and delays associated with loan approvals.
According to Jio Financial Services, this offering is tailored for customers seeking quick financial assistance without disturbing their long-term investment plans. The loan amount can go up to ₹1 crore, depending on the value of the securities pledged. Interest rates for these loans start at a competitive 9.99%, and borrowers can choose a tenure of up to three years. Additionally, the loans come with the added benefit of zero foreclosure charges, allowing users to repay ahead of time without incurring penalties.
A Digital-First Approach to Modern Finance
By launching this new service, Jio Financial Services is not only tapping into the evolving digital banking ecosystem but also addressing a key need among investors looking for flexible financing options. The LAS product reflects the company’s broader vision of integrating technology and finance to deliver user-friendly, paperless solutions that empower customers.
A spokesperson from Jio Financial Services emphasized that the LAS feature is part of a larger mission to redefine how Indians access and manage their finances. “With this facility, users can unlock the value of their investments in a seamless, secure, and time-efficient manner without having to sell their assets,” the company noted.
As digital finance continues to gain momentum in India, Jio’s innovative lending model may prove to be a game-changer in how retail investors access credit. The LAS facility is expected to appeal to both retail and high-net-worth individuals seeking quick liquidity with minimal hassle, setting the stage for broader adoption of digital lending platforms in the country.
