From Milan to Mumbai: How Global Fashion Houses Are Embracing Indian Tradition

Indian Fashion Goes Global: From Milan to Mumbai and Beyond | Business Viewpoint Magazine

In a striking shift on the global fashion stage, leading Western luxury brands are increasingly turning to Indian silhouettes for inspiration. From the iconic six-yard saree to intricately embroidered lehengas, Indian fashion is becoming a powerful force in redefining contemporary couture. This fusion of styles reflects not just aesthetic innovation but also a cultural crossover that celebrates the richness of Indian heritage.

Minimalist trends may dominate the runway, but Indian fashion continues to captivate global designers. In recent years, high-end labels have created exclusive pieces that marry traditional Indian garments with Western craftsmanship. Among the most notable examples are custom looks worn by celebrities such as Alia Bhatt and Isha Ambani, who have become the faces of this evolving fashion narrative.

Alia Bhatt’s Groundbreaking Gucci Saree

One of the most talked-about moments at the 2025 Cannes Film Festival came courtesy of Alia Bhatt, who redefined red carpet fashion in Gucci’s first-ever saree. As a global ambassador for the brand, Bhatt wore a no-pleat saree made from the iconic Gucci monogram fabric, embellished with shimmering Swarovski crystals. The bold, futuristic design paid homage to Indian tradition while introducing an innovative couture twist.

Styled with a deep-cut blouse, soft waves, and understated accessories, Bhatt’s look achieved a flawless blend of elegance and high fashion. More than just a red-carpet appearance, the ensemble symbolized a cultural milestone marking Gucci’s entry into Indian-inspired couture and showcasing the growing influence of Indian fashion on the global luxury market.

Isha Ambani’s Couture Collaborations with Schiaparelli and Valentino

Long recognized for her fashion-forward sensibilities, Isha Ambani has repeatedly collaborated with international designers to incorporate Indian elements into their creations. At her brother Anant Ambani’s lavish sangeet ceremony in 2024, she wore a custom royal blue saree by Schiaparelli. Designed by Daniel Roseberry, the piece marked the brand’s first attempt at creating a draped Indian ensemble. Complemented by a sculpted silver blouse and sparkling diamonds, the look remains a standout in East-meets-West fashion.

Ambani also made fashion history at her 2018 post-wedding reception, donning a bespoke lehenga by Valentino the first and only lehenga the Italian fashion house has ever produced. The garment featured rich gold embroidery and traditional motifs, seamlessly blending Indian craftsmanship with Valentino’s signature elegance. This one-of-a-kind creation later earned a place at the Nita Mukesh Ambani Cultural Centre’s inaugural exhibition, further cementing its cultural and artistic significance.

As Indian fashion continues to inspire the world’s most elite designers, these high-profile collaborations signal a new era where luxury fashion embraces tradition and diversity. With celebrities like Alia Bhatt and Isha Ambani leading the way, the fusion of Western couture and Indian aesthetics is not just a trend, it’s a transformative movement reshaping global style.

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