Meta has announced the appointment of Arun Srinivas as the new Managing Director and Head of its operations in India, marking a strategic leadership transition for the tech giant in one of its most important markets. The announcement comes shortly after the resignation of Shivnath Thukral, who previously served as Meta India’s Vice-President and Head of Public Policy.
Srinivas will officially step into the new role on July 1, 2025. This leadership change aligns with another recent development at the company, Sandhya Devanathan, who has taken on an expanded role overseeing Meta’s operations in both India and Southeast Asia. Srinivas will continue reporting to Devanathan as he assumes his new responsibilities.
Focus on Innovation and Long-Term Growth
In his new position, Arun Srinivas will lead Meta’s efforts in aligning its business strategies, innovation roadmap, and revenue goals in India. According to a company blog post, his focus will be on supporting partners and clients while driving Meta’s commitment to long-term growth in the Indian market.
Arun Srinivas brings to the table nearly 30 years of experience in sales and marketing leadership. A postgraduate from the Indian Institute of Management (IIM) Kolkata, he has held key roles at prominent companies including Hindustan Unilever, Reebok, Ola, and private equity firm WestBridge Capital. His professional journey reflects a deep understanding of both traditional and digital business landscapes, an asset for a company like Meta as it continues to expand its footprint in India’s evolving tech ecosystem.
Track Record and Future Vision
Before his elevation to the top India role, Arun Srinivas served as Director and Head of Meta’s Ads Business in India, a position he has held since joining the company in 2020. During his tenure, he has played a pivotal role in scaling Meta’s advertising business, working closely with major advertisers and agencies across the country. His efforts have been particularly focused on revenue-driving segments such as artificial intelligence, short-form video content through Reels, and business messaging services.
Meta’s decision to appoint a seasoned insider like Arun Srinivas highlights the company’s intent to maintain continuity in its strategic goals while also reinforcing its leadership team amid shifting dynamics in the Indian digital economy. His deep industry knowledge and experience with Meta’s key products are expected to help the company strengthen its position in India, a critical market for its family of apps and services.
With this leadership change, Meta appears poised to double down on its investments and partnerships in India, as it looks to drive innovation, increase revenue, and navigate the complexities of the local regulatory and consumer landscape.
